Designing for Longer Lives

PrimeLife Partners helps organisations align strategy, products and workforce systems to the realities of longer lives.

Longevity Opportunity

Why longer lives are reshaping the economy.

Insights

Forbes, papers, events and roundtables.

Our Services

Longevity MatchFit framework

Our Mission

We help organisations turn longevity into a compettive advantage - through sharper strategy, better products and services designed for longer lives.

Longevity MatchFit Snapshot

Capability → Diagnostic → Strategy → Innovation

LongevityU
MatchFit Diagnostic
Fractional CLO
Innovation Lab

Explore the MatchFit Framework

News & events ??? Like the format for pillars ?

Papers, Past Events, You Tube, LinkedIn

Longevity As Australia’s Growth Engine — Led By Women

Forbes article by Avivah Wittenberg-Cox

October 2025

Read Article

Spark Festival Reimagining Longevity and Care

Our first event as part of ‪Spark Festival was sold out.

November 2023

Watch Video

The Longevity Economy What's in it for you?

The Longevity Market is a huge opportunity for Australian innovation and hiding in plain sight.

September 2024

Learn More

OUR STORY

PrimeLife Partners is Australia’s dedicated Longevity Economy advisory and analytics firm, helping organisations, business and government understand the impact and opportunities of longer lives and ensure their strategies, services and products are match-fit for Australia’s longevity economy.

Since 2023, we have delivered national papers, executive roundtables, leadership workshops and board briefings on the structural impact of longevity. In that time, the conversation has shifted. Longevity is no longer only about biotech (geroscience), it is about the redesign of economic and institutional systems.

Dr Abby Bloom

Anne-Marie Elias

BURB and Linkedin

Longevity Econony Opportunity

Diving into the Numbers

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The Longevity Economy contributes $45 trillion to global GDP, and is projected to contribute US $110 billion to the Australian economy by FY2027. The longevity economy is a significant part of our national economy – not just the consumption of health and care.

The over 50 demographic controls significant wealth, and participates in the Longevity Economy as consumers, employees, business builders, and taxpayers: it is a vital source fueling economic growth.